If your home has been on the market for over three months, you’ve probably heard the same advice from your agent: “We need to reduce the price.”
Stuck at 14 Weeks? Why the Price Isn’t Always the Problem
It’s the most common fallback in estate agency: “We need to reduce the price.”
But here’s the truth: the price is not always the problem.
At Harrisons, we’ve helped countless sellers get moving again, often without touching the asking price. Time and again, we’ve proven that when a property isn’t selling, it usually comes down to something else entirely.
The Four Things That Make or Break a Sale
There are only four factors that decide whether a property sells — and in this order of importance:
- Person – The agent themselves. Are they proactive and accountable? Do they pick up the phone? Are they trained negotiators, or just order-takers?
- Promotion – Where and how your property is marketed. Is it just dumped on Rightmove, or pushed across Facebook, Instagram, email alerts and directly to serious buyers?
- Presentation – The quality of photos, video, staging and description. A small investment here can add thousands to your final sale price.
- Price – Yes, it matters. But only after the first three are right. If person, promotion and presentation aren’t handled properly, no price reduction will fix it.
Get one of these wrong, and your home can stall on the market.
Why Sellers Turn to Harrisons
We specialise in succeeding where other agents have failed. In the last quarter alone we’ve:
Achieved 101.9% of asking price on average
Secured an extra £14,290 per seller compared to initial offers
Completed on 94% of agreed sales thanks to our unique Reservation Agreements
We don’t just list homes — we relaunch them. Our proven 12-Step Launch Strategy rebuilds momentum and creates fresh buyer demand, even for properties that have been sitting unsold.
Still Unsure?
If you’re not convinced the issue is price, let us take a look. I’ll happily review your current listing, marketing and presentation in detail, and give you straightforward advice on what needs to change.
No obligation. No pressure. Just an honest, expert second opinion.
Final Thought
After 14 weeks on the market, your property is likely buried at the bottom of Rightmove and your agent is running out of ideas. Cutting the price might feel like the only option — but it’s usually not the right one.
At Harrisons, we’re committed to changing the perception of estate agency — proving that with the right person, the right promotion and the right presentation, you can still achieve a premium price, even after months on the market.
👉 Contact us today for your free second opinion and find out how we can relaunch your sale the right way.