Why Hasn’t Your Property Sold Yet? (And How To Fix It)
If your home has been on the market for 8–12 weeks without selling, you’re probably feeling frustrated. You’ve tidied the house, kept it spotless for viewings, and waited for the right buyer but nothing’s happening.
Why Momentum Matters
You’re not alone. Nationally, more than half (53.4%) of all property sales happen in the first five weeks. After the first three months, the chance of finding a buyer drops to just 14.5%.
In 2024, more than 550,000 properties were withdrawn from the market because they failed to sell. Of those, around 90,000 came back on the market after a three-month rest period. Interestingly:
49,000 homes relaunched at a lower price had a 42.4% chance of selling the second time around.
41,000 homes relaunched at the same or higher price had a 42.1% chance of selling.
In other words: price wasn’t the main factor. What mattered was how the property was relaunched.
And with more sellers now deliberately “resting” their property to reset its digital footprint (16% according to Barclays Bank), the importance of a proper relaunch strategy has never been clearer.
The good news? It’s not too late to turn things around.
Why Homes Go Unsold
From our experience, there are three main reasons a home hasn’t sold after 11 weeks:
- Marketing has gone stale – Photos and descriptions haven’t been refreshed, so buyers scroll past.
- Poor launch strategy – The property was listed quickly, without building demand, so the early interest has dried up.
- Weak negotiation – Even if offers arrive, they’re not being maximised, leaving money on the table or causing deals to collapse.
The Harrisons Way
At Harrisons Homes, we specialise in succeeding where other agents have failed. In the last quarter alone, we’ve helped 45 sellers move, achieving:
- 101.9% of asking price
- An extra £14,290 per seller compared to the first offers on the table
- A 94% completion rate thanks to our Reservation Agreements (vs the UK average of 66%)
Here’s how we do it differently:
12-Step Launch Strategy – We don’t just stick a home online and hope. We relaunch it properly, creating buzz and urgency.
Heads Up Alerts – Before it even hits Rightmove again, we target serious buyers directly.
Advanced negotiation – Every team member is trained to secure the best possible outcome, not just the first offer.
Reservation Agreements – Giving you peace of mind that once your home is sold, it actually completes.
Still Unsure?
If you’re not sure what’s gone wrong with your sale, that’s completely understandable. Sometimes it takes a fresh pair of eyes.
I’m happy to personally review your listing in detail from the marketing and presentation to the pricing and positioning and give you straightforward suggestions on what can be improved.
No obligation, no catch. Just clear, practical advice to help you move forward.
Final Thought
If your property hasn’t sold after 11 weeks, it doesn’t mean buyers aren’t out there. It usually means the strategy isn’t right.
At Harrisons, we’re committed to changing the perception of estate agency — combining traditional care (actually picking up the phone, understanding buyers) with modern, data-driven methods that deliver results.
👉 Book your free one-hour “second opinion” consultation today, and let’s get your sale back on track.