Is Market Share Really That Important?

Is Market Share Really That Important?

When choosing an estate agent, market share might seem important—but does it really benefit you? At Harrisons Homes, we focus on quality over quantity, taking on fewer clients so we can negotiate higher offers, resolve issues early, and provide weekly updates. That’s why we sell 81% of our listings—far above the local average.

When choosing an estate agent, it’s easy to be swayed by big claims about market share. Some agents love to shout about how many properties they have on their books, but does that actually benefit you as a seller?

At Harrisons Homes, we believe quality of service is far more important than quantity of listings. Instead of trying to list as many properties as possible, we take a different approach—focusing on a smaller number of clients so we can give every sale the attention it deserves. That means better marketing, stronger negotiation, and ultimately, higher prices for our sellers.
And the results speak for themselves. While the local average conversion rate (the percentage of homes listed that actually sell) sits at just 57%, Harrisons Homes successfully sells 81% of the properties we take on (both on and off Rightmove).

That’s because we’re not just collecting listings—we’re actively working to get our clients moving.
Because we work with fewer sellers, we’re not under pressure to agree a sale quickly just to hit targets. Instead, we have the time to negotiate the very best price for our clients, ensuring they achieve the highest possible offer rather than just the first one that comes in.

It’s not just about securing a sale—it’s about seeing it through. With more time to focus on each transaction, we can spot and resolve potential issues early before they turn into bigger problems. Plus, we provide weekly updates to all our sellers, so they’re never left wondering what’s happening with their move.

If you’re selling in Sittingbourne, Faversham, or the surrounding villages, choosing an agent who prioritises service over numbers can make all the difference. A good estate agent should be able to demonstrate their success rate, not just the number of homes they list. If you’d like to see how agents in your area are performing, head to Zoopla’s ‘Find Estate Agents’ section, enter your town, and take a look at how many properties each agent has actually sold.

If you’re thinking about selling and want an agent who puts your sale first, let’s chat! We’d love to help you achieve the best possible price for your home—without feeling like just another number.



Get in touch with us

Selling your home can feel like a daunting process, but with some careful preparation, you can give yourself the best possible chance of attracting the right buyer and achieving a smooth, successful sale. From creating the right first impression to dealing with those little jobs you’ve been meaning to do for years, here’s how to get your home market-ready.

Moving home isn’t just about the sale price. From legal fees to removals, there are plenty of extra costs to budget for. This guide covers the most commonly overlooked expenses so you can plan with confidence and avoid last-minute surprises. All costs in this guide are just an average and will vary depending on the complexity of the transaction and even where you live in the country so remember to ask for detailed costings.

If your home isn’t selling, your agent could be part of the problem. Here’s how to tell if it’s time to make a change

Buying your first home is an exciting milestone, but it can also feel overwhelming. With so much to consider—budgets, mortgages, legal paperwork, and finding the right property—it’s easy to feel lost in the process. This guide outlines the key things every first-time buyer should know before taking that first step onto the property ladder.