Is Market Share Really That Important?
When choosing an estate agent, market share might seem important—but does it really benefit you? At Harrisons Homes, we focus on quality over quantity, taking on fewer clients so we can negotiate higher offers, resolve issues early, and provide weekly updates. That’s why we sell 81% of our listings—far above the local average.
When choosing an estate agent, it’s easy to be swayed by big claims about market share. Some agents love to shout about how many properties they have on their books, but does that actually benefit you as a seller?
At Harrisons Homes, we believe quality of service is far more important than quantity of listings. Instead of trying to list as many properties as possible, we take a different approach—focusing on a smaller number of clients so we can give every sale the attention it deserves. That means better marketing, stronger negotiation, and ultimately, higher prices for our sellers.
And the results speak for themselves. While the local average conversion rate (the percentage of homes listed that actually sell) sits at just 57%, Harrisons Homes successfully sells 81% of the properties we take on (both on and off Rightmove).
That’s because we’re not just collecting listings—we’re actively working to get our clients moving.
Because we work with fewer sellers, we’re not under pressure to agree a sale quickly just to hit targets. Instead, we have the time to negotiate the very best price for our clients, ensuring they achieve the highest possible offer rather than just the first one that comes in.
It’s not just about securing a sale—it’s about seeing it through. With more time to focus on each transaction, we can spot and resolve potential issues early before they turn into bigger problems. Plus, we provide weekly updates to all our sellers, so they’re never left wondering what’s happening with their move.
If you’re selling in Sittingbourne, Faversham, or the surrounding villages, choosing an agent who prioritises service over numbers can make all the difference. A good estate agent should be able to demonstrate their success rate, not just the number of homes they list. If you’d like to see how agents in your area are performing, head to Zoopla’s ‘Find Estate Agents’ section, enter your town, and take a look at how many properties each agent has actually sold.
If you’re thinking about selling and want an agent who puts your sale first, let’s chat! We’d love to help you achieve the best possible price for your home—without feeling like just another number.