Case Study 2: The One We Walked Away From
It may surprise you to know that a good estate agent will walk away from a listing if it isn't the best advice for the client, even if they could list it and sell it. Here is a recent example of how by turning business away, the client really benefitted from our advice.
At Harrisons, we believe that giving honest, expert advice is always the right thing to do—even if that means recommending a different path and not winning the business.
When Liz was contacted via one of her property-focused Facebook groups by a seller struggling to sell, she took the time to understand his situation. The property had been on the market for several months with a local high street agent but had failed to attract serious interest. After a number of helpful discussions, the seller asked Liz to visit the property with a view to marketing it through Harrisons.
Upon visiting, Liz quickly identified that it was an equestrian property—something we had successfully marketed in the past. However, she also realised that a more specialised agent might be better positioned to secure the highest price in the shortest timeframe. Instead of pushing for the listing, Liz had an open and transparent conversation with the seller, recommending that he explore specialist options and recommended suitable agents. She also provided valuable, advice on staging, marketing, and the overall selling process.
A few months later, the seller reached out again to express his gratitude. After implementing some of Liz’s suggestions and engaging the right agent, he received multiple offers and ultimately sold the property for over the asking price—exactly as anticipated with the right strategy in place.
This case is a testament to Harrisons’ commitment to providing professional, ethical advice that puts sellers’ best interests first. Being an estate agent isn't just about securing a listing—it’s about ensuring every client gets the best possible outcome, no matter the market conditions.